i'm with the brand


Nike’s UNICEF interactive billboard makes each kilometer go farther

Nike Treadmill

Nike demonstrates that even in philanthropy, it stands for athletes. In an interactive billboard (by BBDO) publicizing a charity 10k run in Argentina, the athletics powerhouse invites passersby to have a run on a treadmill that logs a communal kilometer count. For each kilometer run, Nike donates a set amount to UNICEF, urging that “Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. Sign up at nikecorre.com.”

This installation is cool in that it is in both form and function an expression of generosity and community spirit: it empowers the individual personally in their pursuit of fitness and athleticism by giving them a place to train, and it also, in its very setup as a kilometer-by-kilometer sponsorship, gives them the tools to help others (with the help of those around them, of course) by logging a few km for kids in need. For a brand that has placed such an emphasis on grassroots community in the pursuit of sport, it’s an engaging execution that brings the best of the brand’s beliefs to the fore, but tastefully leverages them in service of a greater good.

About these ads

1 Comment so far
Leave a comment

[…] Nike demonstrates that even in philanthropy, it stands for athletes. In an interactive billboard (by BBDO) publicizing a charity 10k run in Argentina, the athletics powerhouse invites passers-by to have a run on a treadmill that logs a communal kilometer count. For each kilometer run, Nike donates a set amount to UNICEF, urging that Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. (Link) […]

Pingback by 12 most clever interactive billboards | A Small Job - Live Communication




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

%d bloggers like this: