Filed under: Advertising & Branding | Tags: Branding, Consumer Packaged Goods, Eco-friendly, Interactive, Media Arts, Out of Home/Ambient, Publishing, Retail, Technology
I love a good 3D billboard, and this one’s pretty good. In a new billboard in Times Square, Best Buy demonstrates recycling as it promotes its free electronics recycling program. With a message composed of woebegone electronic castoffs, it cleverly draws attention and communicates its message instantly, both visually and verbally. See a closeup below, along with a couple of my other favorite 3D billboards (and one interactive!):
Absolut teamed up with IKEA to furnish an NYC studio, showcasing both the iconic Absolut bottle and affordable IKEA style in even the tightest of spaces
Before pedestrian complaints got it replaced by a less invasive one (proves the billboard's point!), Cingular made dropped calls literal and showed just what a nuisance they can be
In this eye-catching interactive billboard, The Economist demonstrated what a bright idea it is to read their publication--and how bright you'll be when you're well-informed--by placing a motion sensor under the bulb on their billboard so it would light up whenever someone walked under it
