Filed under: Advertising & Branding | Tags: Branding, Media Arts, Music, TV
Mad Men is pushing the boundaries of TV storytelling with the release of seven new five-song compilations (out 10/27), each inspired by characters from the series: Don, Betty, Peggy, Pete, Joan, Roger, and Sal. These songs from the Universal Music catalog bring characters to life by showcasing tunes with unique resonance to them–what they might have listened to, explorations of their personalities.
As always with Mad Men, craftsmanship is king, and these character sketch compilations are no less meticulous. Assembled with the help of series producer Matthew Weiner and composer David Carbonara, among others, these conceptual albums not only give listeners greater insight into individual characters, but also continue to develop these fictional beings’ complex interrelationships: songs deepen the dialogue between characters, as tracks on one character’s soundtrack form challenges and responses to tracks on another’s, as in the case of Don’s “Misery” to his wife Betty’s “Too Many Secrets.” For such a character-driven show in which music so fundamentally shapes the mood, these sonic vignettes are an excellent means of granting audiences greater access to and understanding of the characters and the Mad Men era, allowing series creators character development and atmoshphere-building opportunities outside the episode format–not to mention, they’re a tidy little cash cow capitalizing on superfans impatient for Season 4.
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