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Ministry of Sound goes Underground for New Year’s Eve
November 30, 2009, 11:26 pm
Filed under: Advertising & Branding | Tags: , , , ,

Ministry of Sound will be invading the London Underground to advertise their monster New Year’s Eve bash featuring electro-pop heavyweights including Eric Prydz, Calvin Harris, and Justice. To promote their upcoming party at London’s O2 Arena, Ministry of Sound will be decking out trains on the aptly-named Jubilee line leading to the arena with speakers, lights, and branded decor that create an immersive club atmosphere for riders. With this epic moving pre-party, Ministry of Sound delivers on its mission “to create the moments that people live for,” and truly brings the spirit of the event–and the Ministry of Sound experience–right to audiences.

Ministry of Sound TrainMinistry of Sound Train

 

 

Ministry of Sound NYE @ O2

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