Filed under: Advertising & Branding | Tags: Branding, Media Arts, Music, Out of Home/Ambient, Transportation
Ministry of Sound will be invading the London Underground to advertise their monster New Year’s Eve bash featuring electro-pop heavyweights including Eric Prydz, Calvin Harris, and Justice. To promote their upcoming party at London’s O2 Arena, Ministry of Sound will be decking out trains on the aptly-named Jubilee line leading to the arena with speakers, lights, and branded decor that create an immersive club atmosphere for riders. With this epic moving pre-party, Ministry of Sound delivers on its mission “to create the moments that people live for,” and truly brings the spirit of the event–and the Ministry of Sound experience–right to audiences.
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