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Can your brand do this? Lessons in being useful, relevant & entertaining
December 2, 2009, 9:38 pm
Filed under: Advertising & Branding | Tags: , ,

Meerkat

Contagious is an excellent trendspotting magazine on branding, technology, design, and everything exciting–I’ve culled it many a time for inspiration and instruction, and always come away with useful insights and scads of truly out-of-this-world innovations and branding examples. Contagious Magazine’s Deputy Editor Jessica Greenwood presented “The Future in 4D: Brands, Communities, Content & Technology” at Advertising Week 2009 a couple months ago, stressing the notion that branding should be “useful, relevant and/or entertaining.” The presentation highlighted exceptional and inspiring campaigns that demonstrated how brands have been able to make “useful, relevant and/or entertaining” happen.

It’s important for brands to offer something of value to audiences, to get audiences to invite them into their lives–but how to go about it? The folks over at idsgn have selected some key lessons from Greenwood’s presentation that will help brands to do just that. Take a look at the principles of “useful, relevant and/or entertaining” brands they’ve put together, as well as some of the excellent campaigns that put them into practice–read Lessons from innovative advertising campaigns at idsgn for the full scoop.

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