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Lego shows that it’s not always the medium, it’s the message
December 4, 2009, 3:44 pm
Filed under: Advertising & Branding | Tags: , , ,

It’s been a long time since I’ve been impressed by a print ad. Maybe all the other great stuff going on, all the other ways to be really innovative and tell interesting stories, well, interestingly, unfairly jaded me to the old ink-and-paper. I know that dating to 2006, these ads are hardly new, but when a friend (thanks, Blair!) sent me these ads by Lego, I was reminded that even with the panoply of ways a brand may express itself and interface with audiences, that it’s possible–and relevant–to tell simple, rich, and compelling stories in 2D.

In these ads for Lego, the brand’s belief in imagination and endless possibility are brought to life with emotionally-resonant, on-brand simplicity thant evokes the wonder, creativity, and poignancy of childhood. One look and nostalgic parents will agree that it doesn’t need to have a mouse, batteries, or a joystick to stimulate their little ones’ developing brains, and that Lego is a timeless classic for a reason. Capturing and communicating the essence and the aesthetic of the Lego brand, the following ads were all released in 2006: the first four are by Blattner Brunner, and the last, entitled “Periscope” and winner of top honors at the Cannes Lions, is by FCB Johannesburg.

Airplane

Tank

Battleship

Dinosaur

Periscope

Browse more great Lego ads from a number of excellent campaigns.

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