Filed under: Advertising & Branding | Tags: Branding, Media Arts, Out of Home/Ambient, Transportation, Travel
London’s Heathrow airport is seeking to position itself as a place of joyful homecomings and tearful reunions rather than a place of stress, tension, and separation—spinning airports as evidence of love and togetherness and bringing to mind the opening and closing scenes of Love Actually, in a peripheral life-imitates-art sort of way. The airport has dressed up Terminal 5 for the holidays with the world’s largest sprig of mistletoe, clocking in at 10 feet by 8 feet and weighing 43 kg. Terminals 1, 3, and 4 are to receive the treatment soon, allowing passengers to share a special moment in celebration with their loved ones. Airport representatives estimate over 2 million Christmas kisses will be exchanged underneath the sculpture over the course of the month, bringing a little larger-than-life yuletide joy to all those that pass under it.
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