Filed under: Art & Design | Tags: Design, Media Arts, Out of Home/Ambient, Transportation, Travel
We’ve talked about matching content to medium, but another key to media arts is understanding how the audience lives with and interacts with your brand.
South Korean customs and immigration seems to understand, and designed their forms with efficiency and ease-of-use in mind, insights gathered by paying careful attention to audiences (in this case, travelers.) Noting that travelers tuck away their customs forms in their passport as they exit the plane and head to immigration, they have designed their customs documents to be passport-sized, and to have a handy little blue tab that sticks out for easy access. This is bound to make every stressed traveler’s journey just a little easier, and it is sure to speed up the customs process by reducing the number of misplaced and contorted forms. A little thoughtful audience planning and attention to detail makes a big difference.
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