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How to Create Advocacy and Conversation @ Planning-ness 2009

Planning-ness

The best brands don’t muscle their way into people’s lives; they are invited in. But how can a brand promote that sort of interest and advocacy?

Veteran planner (and my insightful mentor) Frank Striefler has some answers. His presentation, How to Create Advocacy and Conversation, showcased at the Planning-ness Conference in San Francisco this past October, lays out strategies to understand your audience, provide meaningful interactions with them, and in so doing, create authentic brand advocates.

Frank Striefler is the Head of Media Arts Planning at TBWA\Chiat\Day and the Director of Media Arts Planning at TBWA\Media Arts Lab, and has worked on powerhouse brands from Nike to Apple.

View the presentation deck here:

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