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Carry the fire…so we can cook crickets with it
December 28, 2009, 8:39 am
Filed under: Advertising & Branding | Tags: , , ,
The Road

Rust flakes and tin-can botulism? Seconds, please!

Stumbled across this great little humor piece about a fictional cookbook based on the film adaptation of Cormac McCarthy’s desolate (and beautiful; much recommended, yall) post-apocalyptic survival novel, The Road. Including indulgent recipes like “Mystery Meat Cooked Over Sterno Flame” and “A Cricket,” and promoted by an editor who expected that it would be “this season’s Julie & Julia,” Cooking on ‘The Road’: Homestyle Recipes From and Inspired by the Film would be funnier (less sad?) if it weren’t totally plausible–I mean, it’d hardly be the first inexplicable and mortifyingly misguided tie-in.


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