i'm with the brand

Pringles interactive banner amuses, entertains, does not ask us to guess which one is Kanye West
Pringles Banner

Initial frame of Pringles banner--click the image to play with the flash banner

I was looking over AdFreak’s year-end roundup and loved this interactive banner by Pringles. So did the Cannes jury–it won its agency Bridge Worldwide a gold Cyber Lion last year. The cool thing about this banner is that it’s engaging–it tells a story that makes you want to keep clicking. The even cooler thing is that it never once takes you to the Pringles website. It may not get traditional clickthrough, but it’s a more meaningful clickthrough–it offers even the most jaded and banner-wary web denizen an amusing (and pleasantly unpredictable) experience that communicates the brand’s quirky, youthful spirit and in a subtle way rewards our trust–not just in the brand, but also in a medium so many of us have come to distrust.


1 Comment so far
Leave a comment

I love this ad. I definitely agree with you that it’s a more meaningful clickthrough– it’s more of an exercise in the brand experience than simply a promotional ad.

Comment by Sarah

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: