Filed under: Advertising & Branding | Tags: Award-winning, Branding, Consumer Packaged Goods, Media Arts, Web/Digital
I was looking over AdFreak’s year-end roundup and loved this interactive banner by Pringles. So did the Cannes jury–it won its agency Bridge Worldwide a gold Cyber Lion last year. The cool thing about this banner is that it’s engaging–it tells a story that makes you want to keep clicking. The even cooler thing is that it never once takes you to the Pringles website. It may not get traditional clickthrough, but it’s a more meaningful clickthrough–it offers even the most jaded and banner-wary web denizen an amusing (and pleasantly unpredictable) experience that communicates the brand’s quirky, youthful spirit and in a subtle way rewards our trust–not just in the brand, but also in a medium so many of us have come to distrust.
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