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Sussex Safer Roads dispenses with scare tactics, crafts gorgeous PSA
February 1, 2010, 11:38 pm
Filed under: Advertising & Branding | Tags: , ,

PSA

This spot by the Sussex Safer Roads Partnership is mesmerizing and beautiful, and shows that you can make a powerful PSA and a strong statement about safe driving without resorting to the ghoulish gore and glass-shards that seem to be the coin of the realm. Riveted by its slow motion images, anxious-entranced because we’re not yet sure of the tone (is it going to be funny? sad? scary?), we’re waiting for the twist–and the captivating commercial twists the twist to deliver an even more memorable and poignant image we can take with us onto the roads.

Watch it here:

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