i'm with the brand

Upside-down banner proves Fage yogurt is thicker than honey
February 28, 2010, 2:38 pm
Filed under: Advertising & Branding | Tags: , , ,


I was searching for recipes on Epicurious when I saw this nice banner–by Ogilvy New York– that interacts subtly with its surroundings. To demonstrate the “ridiculously thick,” rich texture of Fage yogurt, they inverted the banner ad, text and all–and it’s the notoriously viscous honey that drips out of the side-by-side cup, not the yogurt. Making it a bit more interesting is the fact that Fage placed a fake banner below theirs, for the honey to drip onto–you can see it pooling at the edge of the first banner and then running down the model’s arm in the cutesily-named Beeberg & Co. sale banner. A nice use of animation not just to grab attention, but to prove their point.

Watch a video of the banner in action:


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