Filed under: Advertising & Branding | Tags: Branding, Interactive, Media Arts, Out of Home/Ambient, TV
One of the most memorable episodes of Man vs Wild had to be the one where Bear Grylls gutted a dead camel in the desert and climbed inside its cavernous carcass to protect himself from dust storms–you know, like you do when you’re in the desert and have a dead camel to spare.
Now, as a promotion for its new season, Man vs Wild is letting people take a tour of this unusual desert residence. In a stunt in Sydney, Australia, the Discovery Channel, which airs the show, placed a life-sized replica of the camel carcass on a street, touting it “open for inspection.” The stunt invited passersby to hop in for the “open house,” which was also advertised on a local real estate rental website. Billed as a snooty rental property (Camelot–punny excellence), the camel carcass lets people get a taste of Bear’s desert digs and engage playfully with the outlandish adventures the show regularly features.
Watch Bear Grylls’s original feat here. Not for the super-squeamish, but awesome nonetheless… just as nuts and vaguely unnecessary-seeming as everything he does, but worth watching in spite of/because of it:
Leave a Comment so far
Leave a comment