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Cover Girl’s LashBlast turnstile proves media is everywhere, every thing

LashBlast Turnstile

Media arts alert! Saatchi & Saatchi Canada went underground to find a great medium for Cover Girl LashBlast Length mascara, wrapping a subway turnstile in the mascara wand’s signature bright yellow, and the retaining bars in the black of long, well-coated lashes. Touting LashBlast Length’s “extremely long brush, extremely long lashes,” the execution makes clever and (almost too-) subtle use of the medium by providing a dramatization of the product and its benefits to the countless women who pass through it on a daily basis.


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