i'm with the brand


Cover Girl’s LashBlast turnstile proves media is everywhere, every thing

LashBlast Turnstile

Media arts alert! Saatchi & Saatchi Canada went underground to find a great medium for Cover Girl LashBlast Length mascara, wrapping a subway turnstile in the mascara wand’s signature bright yellow, and the retaining bars in the black of long, well-coated lashes. Touting LashBlast Length’s “extremely long brush, extremely long lashes,” the execution makes clever and (almost too-) subtle use of the medium by providing a dramatization of the product and its benefits to the countless women who pass through it on a daily basis.

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: