Filed under: Advertising & Branding | Tags: Branding, Consumer Packaged Goods, Media Arts, Out of Home/Ambient
Media arts alert! Saatchi & Saatchi Canada went underground to find a great medium for Cover Girl LashBlast Length mascara, wrapping a subway turnstile in the mascara wand’s signature bright yellow, and the retaining bars in the black of long, well-coated lashes. Touting LashBlast Length’s “extremely long brush, extremely long lashes,” the execution makes clever and (almost too-) subtle use of the medium by providing a dramatization of the product and its benefits to the countless women who pass through it on a daily basis.
Leave a Comment so far
Leave a comment