i'm with the brand

Chanel to design luxury surfboards, because that is a thing that makes sense
March 5, 2010, 11:56 pm
Filed under: Advertising & Branding | Tags: , , , ,

Oui! I am le maybe riding ze surfboard backwards on le concrete! Bonjour! Crusty bread!

Some genius at Chanel apparently decided the next logical step after bestowing the world with a classic suit, an iconic bag, and a timeless fragrance was to make luxury surfboards. Yeah. Luxury surfboards. The surfboards are rolling out in Brazil first and later at Chanel shops worldwide, and will presumably reach a public that has been clamoring–quite understandably–for coutoure watersports equipment.

The boards have the same simple, understated glamor of the Chanel aesthetic, but should a brand predicated on class, grace, and elegance really be moving into sporting gear? And it’s not even just as a one-off co-branding measure! They’re beautiful, but…seriously?



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