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Complacent? FITC delivers a swift kick in the pants to agency dinosaurs-in-the-making
March 22, 2010, 1:22 pm
Filed under: Advertising & Branding | Tags: , , , , ,

last ad agency on earth

Urging true creativity over cut-and-paste, FITC, which puts on design and technology events, is encouraging old-school agencies to become nimbler and more inventive with their digital work–before it’s too late.

In a video to promote their upcoming digital conferences, FITC creates a Discovery Channel Pompeii Special of sorts chronicling the fall of the “Last Advertising Agency on Earth.” It’s funny, and I’m sure it hits close to home for many branding professionals who have lived through just the sort of dysfunctional head-in-the-sand environment the video describes, but it seems a bit of a harsh indictment to me–I’m unwilling to believe that no big agency has learned how to embrace new media (at least on a case-by-case basis) this late in the online game (seriously, guys–partying like it’s 1999, are you?). But there may be a kernel of truth under the heaps of tardy exaggeration–for every gem of inspired digital, there’s a truckload of unimaginative nonsense, and it’s perhaps less about digital per se and more about combating a culture of complacency: it’s about knowing how best to play the game in new and ever-changing spaces, whatever and wherever they may be.

In an ironic twist, it’s agency behemoth Saatchi & Saatchi Canada that helped produce the very video that takes shots at agency behemoths. Funny times, give it a watch:

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