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“One size fits all” fits no one

airplane

Sorry for the prolonged absence, folks–busy times! Here’s some food for thought from John Winsor of Victors & Spoils (thanks, Blair!) about rethinking our modes of customer interaction to make them more relevant, welcoming, and illuminating. Key takeaway? Make it make sense. Force-fitting customers (and audiences) into a mold or dismissing them altogether is not the way.

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