Filed under: Advertising & Branding | Tags: Branding, Consumer Packaged Goods, Contests, Culture, Customization, User Generated Content
Just in time for Easter, Peeps is presenting its 4th annual diorama contest winners. This year’s winner, entitled “Eep,” modeled after last year’s Disney hit, Up!, and chosen from over a thousand entries, is exquisite–and the overall quality of entries has definitely gone up over the years.
Ever-imaginative, these dioramas use the famous sugary animals (the bunnies are the most popular, but the chicks and bears make an appearance, too) to revamp culturally relevant events, icons, and ephemera–and you might be surprised how many, like this year’s winner, choose to depict some other branded entity. Here’s a couple of my favorites below, but definitely check out their other 35 top entries here.