Filed under: Advertising & Branding | Tags: Branding, Customer service, Interactive, User Generated Content
Sorry for the prolonged absence, folks–busy times! Here’s some food for thought from John Winsor of Victors & Spoils (thanks, Blair!) about rethinking our modes of customer interaction to make them more relevant, welcoming, and illuminating. Key takeaway? Make it make sense. Force-fitting customers (and audiences) into a mold or dismissing them altogether is not the way.