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Branding meets pop culture for the 4th annual Peeps Diorama Contest

eep

Just in time for Easter, Peeps is presenting its 4th annual diorama contest winners. This year’s winner, entitled “Eep,”  modeled after last year’s Disney hit, Up!, and chosen from over a thousand entries, is exquisite–and the overall quality of entries has definitely gone up over the years.

Ever-imaginative, these dioramas use the famous sugary animals (the bunnies are the most popular, but the chicks and bears make an appearance, too) to revamp culturally relevant events, icons, and ephemera–and you might be surprised how many, like this year’s winner, choose to depict some other branded entity. Here’s a couple of my favorites below, but definitely check out their other 35 top entries here.

masterpeeps

sterling coopeep

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Your phone, your Jumbotron?
December 8, 2009, 6:19 pm
Filed under: Technology | Tags: , , , ,

Wrigley Field

Sporting events are the ultimate public spectacle, but it seems that soon, that spectacle might just shrink to fit in your pocket.

PSFK reports that the Chicago Cubs, one of the only major sports teams without a Jumbotron, is considering allowing fans to instead use their smartphones as “their own personal jumbotrons” to view replays and stats during the game.

Such an exciting innovation would have the potential to deliver (and monetize) portable personalized content on demand—even adding a greater element of interactivity—but what might it do to the experience of watching as a mass, a community of fans? With eyes glued to individual screens, we are alone together—an experience unlike that which we currently seek out in sporting events as larger-than-life occasions that bring people together in celebration and camaraderie. Just something to think about.



Gmail’s mission transcends product portfolio with free holiday postcards
December 4, 2009, 4:14 pm
Filed under: Advertising & Branding | Tags: , , ,

Gmail is all about connecting people, and this holiday season, it’s putting its money where its mouth is. To demonstrate their committment to communication of all kinds, Gmail is helping you reach out to the ones you love by sending a real, physical holiday postcard through the mail–on their dime–to the person of your choosing. Pick from one of six branded designs, ranging from subtle to less-so over at Gmail.

Gmail Card Design

Gmail Card Design

Gmail Card Design



Javelin Spins UGC with Fan-Co-Created Custom Record Sleeves
November 25, 2009, 8:30 am
Filed under: Advertising & Branding | Tags: , , , , ,

Javelin Album Cover

Javelin Album Cover

Javelin Album Cover

 

In a great marriage of content and form, Brooklyn-based junk shop beatmakers Javelin are putting their remix skills to use on your record sleeves. For their upcoming 12″ release, “Number Two” (Feb 16 on Thrill Jockey), the duo is having fans send in empty record sleeves from their collections to be decorated by the band. Once jazzed-up Javelin-style, the sleeves are sent back, their new record neatly tucked inside. Playing user generated content wisely and leveraging the current fascination with high-touch, handmade, and cutsomized objects as brand souvenirs of sorts, the duo more importantly echoes their own musical philosophy and rummage-through-crates ethos: take someone else’s something old, make it their own, send it back into the world a strange and beautiful thing that’s greater than the sum of its parts. With all the sturm und drang about music in the digital age, it’s clear from Javelin’s media arts-savvy foray into packaging-as-medium that there are still plenty of innovative ways to engage meaningfully with audiences, to bring the brand (the band?) experience home organically.

Check out past examples here. For more info, head on over to Pitchfork.