Filed under: Advertising & Branding | Tags: Agency Ads, Branding, Cause Marketing, Culture, Media Arts, Politics, PR, Subversive, Web/Digital
In the wake of Citizens United v FEC, the harebrained January Supreme Court decision that gave corporations to right to make direct political campaign contributions as an extension of free speech (and in so doing insidiously and ominously granted corporations legal “personhood”), liberal-leaning political PR firm Murray Hill is running for Congress in Maryland’s 8th district.
Throwing their hat in for the state’s Republican primary, Murray Hill (Incorporated, they’re eager to add at every opportunity) is running under the slogan that “Corporations are people too!” The New York Times reports that “Campaign Manager William Klein promises an aggressive, historic campaign that ‘puts people second’ or even third.” The firm also has plans to fight for its right to vote as a citizen—it’d be a hard-won right, to be sure. (I’m tearing up at the injustice of it all. Power to you, Murray Hill; may your time come soon.)
This astute campaign may be hilariously absurd and tongue-in-cheek, but underneath it all it’s bitter—and deadly serious. The campaign deftly exposes the mockery the Court’s decision makes of the political process and an independent government, and the real dangers it ultimately exposes us to as a free people. What’s truly tragicomic is that in campaigning to be an elected legislative representative, Murray Hill still fails at being evil–if elected, they would, after all, be using more legitimate means of influencing policy than most corporations do today.
This campaign may be the best agency ad in recent memory: it amps their cred as a go-to firm for lefty causes (they have a long history representing labor unions and environmental organizations), and shows that as a PR firm, Murray Hill knows how to run riot in the PR game.
Their website is worth your time. And so is their spot-on campaign ad:
(Thanks to Rose for the tip!)