Filed under: Advertising & Branding | Tags: Cause Marketing, Transportation, TV
This spot by the Sussex Safer Roads Partnership is mesmerizing and beautiful, and shows that you can make a powerful PSA and a strong statement about safe driving without resorting to the ghoulish gore and glass-shards that seem to be the coin of the realm. Riveted by its slow motion images, anxious-entranced because we’re not yet sure of the tone (is it going to be funny? sad? scary?), we’re waiting for the twist–and the captivating commercial twists the twist to deliver an even more memorable and poignant image we can take with us onto the roads.
Watch it here:
Filed under: Art & Design | Tags: Design, Media Arts, Out of Home/Ambient, Transportation, Travel
We’ve talked about matching content to medium, but another key to media arts is understanding how the audience lives with and interacts with your brand.
South Korean customs and immigration seems to understand, and designed their forms with efficiency and ease-of-use in mind, insights gathered by paying careful attention to audiences (in this case, travelers.) Noting that travelers tuck away their customs forms in their passport as they exit the plane and head to immigration, they have designed their customs documents to be passport-sized, and to have a handy little blue tab that sticks out for easy access. This is bound to make every stressed traveler’s journey just a little easier, and it is sure to speed up the customs process by reducing the number of misplaced and contorted forms. A little thoughtful audience planning and attention to detail makes a big difference.
Filed under: Advertising & Branding | Tags: Branding, Media Arts, Out of Home/Ambient, Transportation, Travel
London’s Heathrow airport is seeking to position itself as a place of joyful homecomings and tearful reunions rather than a place of stress, tension, and separation—spinning airports as evidence of love and togetherness and bringing to mind the opening and closing scenes of Love Actually, in a peripheral life-imitates-art sort of way. The airport has dressed up Terminal 5 for the holidays with the world’s largest sprig of mistletoe, clocking in at 10 feet by 8 feet and weighing 43 kg. Terminals 1, 3, and 4 are to receive the treatment soon, allowing passengers to share a special moment in celebration with their loved ones. Airport representatives estimate over 2 million Christmas kisses will be exchanged underneath the sculpture over the course of the month, bringing a little larger-than-life yuletide joy to all those that pass under it.
Filed under: Advertising & Branding | Tags: Branding, Media Arts, Music, Out of Home/Ambient, Transportation
Ministry of Sound will be invading the London Underground to advertise their monster New Year’s Eve bash featuring electro-pop heavyweights including Eric Prydz, Calvin Harris, and Justice. To promote their upcoming party at London’s O2 Arena, Ministry of Sound will be decking out trains on the aptly-named Jubilee line leading to the arena with speakers, lights, and branded decor that create an immersive club atmosphere for riders. With this epic moving pre-party, Ministry of Sound delivers on its mission “to create the moments that people live for,” and truly brings the spirit of the event–and the Ministry of Sound experience–right to audiences.