Filed under: Culture | Tags: Culture, Humor, User Generated Content, Web/Digital
Love this. The ravages of time, amirite?? Seriously though, it’s kind of fascinating: Young Me/Now Me asks people to send in pictures of themselves when they were younger, as well as replicated versions of those same pictures, taken now.
The interpretation of how exactly that’s done is loose–some are restaged literally even if it’s absurd, while others are updated to carry through the spirit of the picture while making it appropriate to its new context and circumstances. Some interpret the relationship between “young” and “now” in surprising ways. Many are really sweet and get you thinking about time and change and family and mortality and the great cycle of life.
You can have a lot of fun looking at baby pictures, even if they’re those of strangers.
Filed under: Advertising & Branding | Tags: Agency Ads, Branding, Design, Media Arts, Subversive, Web/Digital
Urging true creativity over cut-and-paste, FITC, which puts on design and technology events, is encouraging old-school agencies to become nimbler and more inventive with their digital work–before it’s too late.
In a video to promote their upcoming digital conferences, FITC creates a Discovery Channel Pompeii Special of sorts chronicling the fall of the “Last Advertising Agency on Earth.” It’s funny, and I’m sure it hits close to home for many branding professionals who have lived through just the sort of dysfunctional head-in-the-sand environment the video describes, but it seems a bit of a harsh indictment to me–I’m unwilling to believe that no big agency has learned how to embrace new media (at least on a case-by-case basis) this late in the online game (seriously, guys–partying like it’s 1999, are you?). But there may be a kernel of truth under the heaps of tardy exaggeration–for every gem of inspired digital, there’s a truckload of unimaginative nonsense, and it’s perhaps less about digital per se and more about combating a culture of complacency: it’s about knowing how best to play the game in new and ever-changing spaces, whatever and wherever they may be.
In an ironic twist, it’s agency behemoth Saatchi & Saatchi Canada that helped produce the very video that takes shots at agency behemoths. Funny times, give it a watch:
Filed under: Advertising & Branding | Tags: Agency Ads, Branding, Cause Marketing, Culture, Media Arts, Politics, PR, Subversive, Web/Digital
In the wake of Citizens United v FEC, the harebrained January Supreme Court decision that gave corporations to right to make direct political campaign contributions as an extension of free speech (and in so doing insidiously and ominously granted corporations legal “personhood”), liberal-leaning political PR firm Murray Hill is running for Congress in Maryland’s 8th district.
Throwing their hat in for the state’s Republican primary, Murray Hill (Incorporated, they’re eager to add at every opportunity) is running under the slogan that “Corporations are people too!” The New York Times reports that “Campaign Manager William Klein promises an aggressive, historic campaign that ‘puts people second’ or even third.” The firm also has plans to fight for its right to vote as a citizen—it’d be a hard-won right, to be sure. (I’m tearing up at the injustice of it all. Power to you, Murray Hill; may your time come soon.)
This astute campaign may be hilariously absurd and tongue-in-cheek, but underneath it all it’s bitter—and deadly serious. The campaign deftly exposes the mockery the Court’s decision makes of the political process and an independent government, and the real dangers it ultimately exposes us to as a free people. What’s truly tragicomic is that in campaigning to be an elected legislative representative, Murray Hill still fails at being evil–if elected, they would, after all, be using more legitimate means of influencing policy than most corporations do today.
This campaign may be the best agency ad in recent memory: it amps their cred as a go-to firm for lefty causes (they have a long history representing labor unions and environmental organizations), and shows that as a PR firm, Murray Hill knows how to run riot in the PR game.
Their website is worth your time. And so is their spot-on campaign ad:
(Thanks to Rose for the tip!)
Filed under: Uncategorized | Tags: Culture, Movies/Film, Music, TV, Web/Digital
I’m sick and tired of people talking about Lady Gaga as if she’s some game-changing avant-garde breath of fresh air. Catchy as it may be, her music is resolutely derivative, but she’s somehow managed to distract everyone with an entrancing combination of hype, clothes, and infuriatingly affected speech–trickery! But wacky costumes do not a groundbreaking artist make. Luckily, I can stop feeling crazy (or can I?), because Michel Gondry agrees.
While the rest of the world treated the premiere of Lady Gaga’s why-does-it-exist video opus, “Telephone” as some sort of major cultural event (why??), Michel Gondry, visionary director of some of the most inventive films and music videos of this generation, declared himself “not interested.” Slam!
Read the exclusive interview on Movieline: Music Video Pioneer Michel Gondry on Lady Gaga: “I’m Not Interested”
In celebration of truly interesting, fun, innovative music videos and the artistry they celebrate–both musical and visual–here’s a couple vintage Gondry…
And one from another of my favorite music video-turned-film directors, Spike Jonze:
Filed under: Advertising & Branding | Tags: Branding, Consumer Packaged Goods, Media Arts, Web/Digital
I was searching for recipes on Epicurious when I saw this nice banner–by Ogilvy New York– that interacts subtly with its surroundings. To demonstrate the “ridiculously thick,” rich texture of Fage yogurt, they inverted the banner ad, text and all–and it’s the notoriously viscous honey that drips out of the side-by-side cup, not the yogurt. Making it a bit more interesting is the fact that Fage placed a fake banner below theirs, for the honey to drip onto–you can see it pooling at the edge of the first banner and then running down the model’s arm in the cutesily-named Beeberg & Co. sale banner. A nice use of animation not just to grab attention, but to prove their point.
Watch a video of the banner in action: